This is a brilliant idea, because there is a war on small farmers, and organics are getting lost in the shuffle with all of the genetically modified foods being introduced into the food supply. Not only would this be an opportunity to open a few eyes, but it would create a massive amount of publicity for the doc.
I personally don't believe that this will change the minds of too many heads of Monsanto, but perhaps the public will become more informed and outraged. This could lead to them making significantly different choices at the grocery store.
Films like Farmageddon, Food Inc, and Fast Food Nation are important, because they help connect people to where their food comes from.