July 16, 2012
This creative image shows how children see the fun in everything, including the hazardous household products many of us have under our sinks. The ad, created by Lemz Advertising Agency in Amsterdam for the Consumer Safety Institute, shows two different images when viewed from two different angles, known as the lenticular effect. This technique allows the viewer to switch from the real world view to that of a child.
Bottom line: keep hazardous materials out of reach of children; lock kitchen, bathroom and other storage cabinets; and educate your children about dangerous substances.
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