April 26, 2012
Dove Australia has launched a Facebook app that allows users to replace the negative Facebook ads (such as those that promote dieting or surgical enhancement) with images that send body-positive messages, such as "Think of your cups as half full."
The social media campaign is another add-on of the brand's "Real Beauty" campaign. It seems to be effective: lately, we've seen more Hollywood stars, such as Jennifer Lawrence, advocate for a healthy body image.
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