November 14, 2011
Adrian Grenier is launching a brand new wine label, Stomping Ground, a sustainable brand that will be sold through his eco-friendly website, SHFT.com.
"We decided that we were going to create a sustainable wine because we are all about connecting and lifestyle and what better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine,” the actor said. “It’s a social lubricant.”
The wine is blended from organic and biodynamic vineyards. Even the ink used on the labels is eco-friendly and the actual bottles have been made from recycled materials.
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