A class-action lawsuit that charged fast-food restaurant Taco Bell with serving just 35 percent beef in its taco filling was withdrawn by the Alabama-based law firm that filed it.
Beasley Allen, based out of Montgomery, Alabama, withdrew the class-action lawsuit after the company made changes to its marketing and product disclosure. Taco Bell CEO Greg Creed said the company spent between $3 and $4 million to counter the allegations in the lawsuit. He added that the company did not pay any money or change any of its products or advertising.
"This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising," Creed said in an interview with the AP. "We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand."
After the lawsuit was filed, Taco Bell purchased advertisements in major U.S. newspapers and launched a YouTube campaign to counteract the negative publicity.
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