As Director of Public Relations for Visit California, Jennifer Sweeney is responsible for overseeing global public relations strategy and public affairs outreach and messaging. Under her direction, Visit California has expanded its international media missions, adding media training in Mexico, Brazil and China, and developed global strategies for working with digital influencers and bloggers. 

Jennifer acts as a spokeswoman for the organization, interacting with the media and carrying out campaigns to both promote California as a premier travel destination and position travel and tourism as a key economic driver in California.

Prior to joining Visit California in 2010, Jennifer served as Director of Communications for the California Department of Housing and Community Development for two years. For several years, Jennifer served on the board of directors for the Sacramento Public Relations Association, and was the recipient of the organization’s PR Professional of the Year award in 2010.

Jennifer began her career in public relations as Vice President at Halldin Public Relations, where she worked for four years. Earlier in her career, Jennifer gained media experience working as a producer for several news stations around the country, including Sacramento’s KCRA, Salt Lake City’s KTVX, and Reno’s KTVN.

She will be co-hosting the Culinary Travel Writing session on Saturday.

Follow her on Twitter @JennDawn74 and @VisitCA.