July 25, 2013
Chipotle's Twitter account had a bit of a meltdown the other day, and they originally blamed the incident on a Twitter account. However, the company was caught in their lie and they have now come forward to say that they staged the whole thing.
The account sent out 12 tweets in a row that made absolutely no sense. The tweets included "please twitter," "Mittens13 password leave, and "twitter friends search bar."
"We thought that people would pay attention, that it would cut through people's attention and make them talk, and it did that," Chris Arnold, a rep for Chipotle, told Mashable.
It seems to have worked, because Chipotle gained more than 4,000 followers on Twitter since the incident.
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