February 16, 2013
Burger King is jazzing up their menu with a new line of specialty coffees. The fast food chain has partnered with Seattle's Best Coffee for the new menu additions, which include ten coffees and lattes -- vanilla, mocha, caramel lattees, a selection of iced coffees and Arabica coffee.
According to a restaurant industry researcher, Malcolm Knapp, the move by Burger King is a smart one since people have become more inclined to purchase coffee than soft drinks or burgers. Another upside to the partnership is Seattle's Best Coffee is actually owned by Starbucks, another slam to McDonalds' McCafes.
Burger King's line of coffees might hit stores as soon as March.
Image Sources:
.
