March 30, 2012
Chocolatier Anthon Berg and advertising agency Robert/Boison & Like-minded conceived a new idea for a pop-up shop called The Generous Store. The shop allowed customers to pay for chocolate with good deeds -- for example, preparing a romantic dinner for a loved one or calling their mother.
To make sure that the customers would complete the task, they were asked to log into their Facebook accounts and pledge their good deed online in a Anthon Berg-branded wall post. They would then have to post pictures and comments on the Anthon Berg company page.
Check out the video below to see this innovative pop-up shop in action.
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