March 7, 2012
LeBron James has joined forces with Dunkin' Donuts to help promote their brand in China, including their usual sweet treats as well as shredded pork donuts.
"Donuts are a very flexible product," said Nigel Travis, CEO at Dunkin' Brands Group. "You can do savory donuts, you can do donuts with shredded pork -- that's in China. We also have a range of other savory products that we have been testing and introducing country by country."
James has signed a multi-year advertising agreement with Dunkin' Donuts which seems to go hand-in-hand with the company's plan to open an additional 100 restaurants in China.
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