December 5, 2011
Twenty percent of all food is thrown out in Sweden, and the Lantmannen farmers cooperative aims to lower that statistic with its dating service for leftover ingredients. The service, which is called Restdejting, asks users to key in five ingredients they have sitting in their refrigerator; Lantmannen then posts these items on Facebook to encourage a complementary match.
The ads for the Restdejting "dating" service are great, with copy like, "Large walnut looking for strong cheese. Meal for two? Look forward to hearing from you!"
To read about a food-centric dating site that targets lovers rather than cooks, check out this vegetarian dating site.
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