July 2, 2011
The Mountain Goat Beer "Flow Chart" ad is a helpful infographic that helps you narrow down your beer choices according to the occasion and your mood. Along the way, the infographic aims to steer you towards Mountain Goat Beer, with boxes that read "But wait, maybe I should reconsider" and "Quality independent with a taste that makes you want to shout 'Beer is good!'"
Infographics are especially popular on social media sites like Twitter and Tumblr, and the Mountain Goat Beer "Flow Chart" ad plays on this phenomenon perfectly. Here's a full shot of the poster -- click the image for a larger version.
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