June 29, 2011
In its latest "Summer Time is Pepsi Time" commercial, Pepsi takes a stab at rival Coke with one of Coca-Cola's most recognizable branding icons: Santa Claus. The ad features Santa dancing at a beach bar during the off-season; during a break, he opts for Pepsi over Coca-Cola to cool off.
It's right for Pepsi to play with this inside joke that in summer time everybody drinks Pepsi, even the most iconic Coke celebrity, which is Santa," said Massimo d'Amore, the chief executive officer of PepsiCo Beverages America. The ad was created by TBWA/Chiat/Day and debuted on ABC Wednesday night during The Bachelorette. See the Pepsi commercial with Santa below:
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