Gene Simmons is gearing up to launch a new restaurant and concert venue, Rock & Brews, in El Segundo, California. The restaurant is themed to feel like the backstage of a rock concert with lots of posters, rock art and flat-screen televisions. The KISS rocker and his business partners are not just planning on opening one Rock & Brews, they are planning on franchising the concept around the world, including locations in Denver, Atlanta, Hawaii, Tokyo, and Los Cabos, Mexico. Four locations are scheduled to open this year.
The food at Rock & Brews will be American-style, with sandwiches, pizzas, salads and hamburgers. They will also be featuring more than 40 craft beers on tap.
To find out more about Gene Simmons's restaurant venture, visit www.rockandbrews.com.