Doritos Jacked Tortilla Chips Debut at SXSW

March 12, 2012

PepsiCo is releasing the all-new Doritos Jacked tortilla chips at Austin's SXSW interactive, music and film conference with a 56-foot-tall vending machine that dispenses the chips and special prizes. The tortilla chips are 40 percent bigger and thicker, and will come in two flavors: Smoky Chipotle BBQ and Enchilada Supreme.

SXSW attendees can earn super-sized Doritos quarters for the giant vending machine by tweeting the #DoritosJACKED hashtag, posting status updates or Instagram photos themed on Doritos JACKED, or checking in via Foursquare at the Jacked Stage by Doritos. If you aren't attending the conference, enjoy Doritos vicariously with the all-new Doritos Locos Tacos from Taco Bell.

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