Hacked Cereal Boxes Subvert Sugary Marketing Ploys

October 12, 2011

Pop artist Ron English is known for his ability to subvert familiar icons, and these hacked cereal boxes are his latest attack on advertising. The cereal boxes above -- which are currently at a Ralph's supermarket in Venice, Calif. -- replace the cereal mascots with obese versions and truthful names like "Cap'n Corn Starch" and "Sugar Diabetic Bear."

If you encounter one of these hacked cereal boxes, send it to Ron English for his signature. What do you think of his take on kids' cereal?

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