Kraft foods' second annual Huddle to Fight Hunger is getting help from celebrity chefs Pat and Gina Neely, and football star Joe Montana to donate 25 million meals throughout America.
But Kraft isn't just asking celebs to get involved. The are asking all fans of their brand to head over to their Facebook page. For each 'like' the page receives, Kraft will donate one meal to a Feeding America food bank.
Their efforts to generate meals through social media websites will come together at the Kraft Fight Hunger Bowl football game in San Francisco on New Year's Eve.
"Huddle to Fight Hunger builds upon three things Americans are passionate about... football, food and helping others," said Stephen Chriss, Senior Director, Consumer Engagement and Marketing Partnerships, Kraft Foods. "By leveraging our flagship brands, as well as big stages like the Kraft Fight Hunger Bowl and iconic partners, we hope to inspire America to join our huddle and help us tackle this serious issue."