August 7, 2011
McDonald's Canada recently launched an interactive ice sculpture in Vancouver as a stunt to promote Dollar Drink Days. The ice sculpture contained 4,000 loonies in the shape of the McDonald's arches; visitors could chip away at the sculpture to take the loonies and presumably use them to buy a drink.
The 8,000-pound interactive ice sculpture was placed near the Sylvan Lake Pier, a family friendly location. The Cossette ad agency orchestrated the stunt for McDonald's Canada.
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Comments
December 21, 2011
it is a great way to cool off from the heat and very good ads by MCDo
December 21, 2011
Very neatly designed...
http://www.icecastles.com