February 7, 2013
Justin Timberlake is the new Creative Director of Bud Light Platinum. Bud Light says Timberlake will "provide creative, musical and cultural curation for the brand." For Timberlake, who just made his return to music, being the Creative Director means starring in a 60-second commercial for Bud Light Platinum that is set to air during the Grammy Awards on Sunday.
"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," Timberlake said. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
The new Bud Light Platinum commercial will also feature Timberlake's new single, "Suit & Tie."
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