Cracker Jack'D is a Stimulating Snack

November 15, 2012

PepsiCo's Frito-Lay has created an extension on its Cracker Jack line with Cracker Jack'd, a snack filled with as much caffeine as a cup of java. The product is marketed towards adult consumers, not children, but still, the CSPI has already began to speak on the matter.

CSPI executive director Michael F. Jacobson said, "Unless the FDA begins enforcing its regulations, I fear that we'll see caffeine being added to ever-more improbable drinks and snacks, putting children, unsuspecting pregnant women, and others at risk."

Frito-Lay currently claims that the packages filled with about 70 mg of caffeine is perfectly safe.

PepsiCo is no stranger to suspicion when it comes to their caffeinated products. Just this past September, their energy drinks were investigated for "dietary supplements" claims.