The Brand Spirit Project Reinterprets Mass-Market Objects With a Minimalist Flair

May 21, 2012

Brand Spirit, a Tumblr project by Andrew Miller, takes infamous brand products such as McDonald's and Chiquita Banana and paints them entirely white, stripping them of their marketing. The project has been going on for 100 days and thus far has reinterpreted products from Tabasco, Pez and Twizzler with a minimalist touch.

Brand-based art has become extremely popular as of late. Just last year, Sung Ji-Hyun created some seriously blinged-out beverages.

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