Brisk Iced Tea is Strong with the Force to Promote Kinect Star Wars

April 7, 2012

Specially labeled 1-liter bottles of Brisk Iced Tea are the product of Pepsi's promotional partnership with the Star Wars franchise. The Star Wars labels have a special Microsoft Tag that can be used to scan with Xbox 360's Kinect sensor. This allows Xbox players to play a new, exclusive podracer game in an effort to market the new Kinect Star Wars game.

The bottles are sold exclusively at 7-Eleven stores nationwide for the month of April, but will be able at other retailers in May and June. The game itself is perfect for a Star Wars fanatic, letting players become an onscreen Jedi. For another Star Wars foodie crossover, check out The Grillenium Falcon.

Image Sources: