LeBron James has joined forces with Dunkin' Donuts to help promote their brand in China, including their usual sweet treats as well as shredded pork donuts.
"Donuts are a very flexible product," said Nigel Travis, CEO at Dunkin' Brands Group. "You can do savory donuts, you can do donuts with shredded pork -- that's in China. We also have a range of other savory products that we have been testing and introducing country by country."
James has signed a multi-year advertising agreement with Dunkin' Donuts which seems to go hand-in-hand with the company's plan to open an additional 100 restaurants in China.