February 17, 2012
Pong Beer is a LaTrobe Brewing Company brew targeted towards college kids, young adults and other avid beer pong players. The light beer comes in 30-can Rack Packs and includes two ping-pong balls.
While Pong Beer is a clever concept, the beer-light-enough-to-chug genre is already quite crowded with brands like Natural Light (and Ice), Milwaukee's Best, Miller Lite, Bud Light, Keystone Light and Busch. Do you think this burgeoning beer brand can make a dent in the market?
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