This ad for McDonald's aired briefly in Germany before Burger King successfully demanded the fast food chain pull it. Why? The ad depicts a young boy having his McDonald's lunch stolen many days in a row. Then, he hides it under a Burger King bag and suddenly the problem disappears.
According to AdAge, Burger KIng issued a statement about the incident. "McDonald's has broken the rules of comparative advertising by degrading the Burger King brand in the TV commercial 'Packaging.' McDonald's and Burger King have agreed that [the spot's] distribution and broadcast ... will be stopped."