Dos Equis has just launched a fun promotion with a foodie twist in its Most Interesting Man in the World's Most Interesting Jam Challenge. Derek Michaels (who knew that was his name?) is in the process of making a jam out of ingredients suggested by Facebook fans.
The first jam ingredient was announced yesterday: Indian borage, which is native to East Africa. Fans have two more weeks to submit ingredients to the World's Most Interesting Jam challenge. Are you game?