It's not the traditional career path for someone in the technology world, that's for sure.
The restaurants will combine technology with food. Customers can order their food online, receive a QR code, head to the store and get their order in just minutes. That's the theory anyway. The first five stores will open later this year in San Francisco and will remain open until 2 a.m.
Several intriguing bits with this story. On an episode of America's Next Great Restaurant, a reality show on NBC, investors declined to fund a very similar concept and said they didn't think people would come in for grilled cheese often enough to make the business viable. Also, there is currently a chain of restaurants near Cleveland called "Melt Bar and Grilled." Is the name too close?
What do you think of this idea? Would you go in for grilled cheese at your lunch hour regularly?