Heat oven to 350 degrees. Beat 1 1/3 cups sugar; the margarine, vanilla and eggs in large bowl. Stir in flour, baking powder and chocolate chips.
Divide dough into 4 equal parts. Shape each part dough on lightly floured surface into roll, 1 inch in diameter and about 15 inches long. Place rolls on ungreased cookie sheets; flatten slightly with fork to about 5/8-inch thickness.
Mix 3 tablespoons sugar and the cinnamon; sprinkle over rolls.Bake 13 to 15 minutes or until light brown on the edges. Slice diagonally into about 1-inch strips while warm. About 5 dozen cookies.