Naughty Word Allowed on German Schnapps

After a lengthy court battle, a German company has one the right to register a product called "Ficken Likör" schnapps. 

If you speak German, you're probably quite appalled at that word choice. In German, "ficken" means "fucking." The German Patent and Trademark Office initially rejected the application because they said it was "socially offensive."

A higher court, however, found "nothing ‘sexually discriminatory’ or offensive to public morals about the name at all" and allowed the company to register it.  They have also created a line of t-shirts, hats, underwear and even condoms to promote their product. 

What do you think of the court's decision?