If you enjoy eating out without being barraged by constant advertisements, prepare for that era to end. At least at McDonald's. The fast food giant announced the creation of their own "digital network of exclusive original content targeted at dine-in customers."
Content will be targeted at local communities and will consist of entertainment pods that rotate every hour. The programming will be rolled out slowly over the coming months but more than 800 stores throughout South and Central California will carry it initially. Reality TV producer Mark Burnett will provide some of the content for the restaurants.
Between 18 and 20 million people will be reached by the network, which has already been tested in Los Angeles, San Diego and Las Vegas. The programming will be visible to 70 percent of diners in the restaurants.
McDonald's hopes the programming will help lure more people into the restaurants. Currently, 70 percent of all customers are drive-in visitors.
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