September 14, 2011
These interactive Evian bus shelters make waiting for public transportation enjoyable. Design firm JCDecaux turned five bus shelters in downtown Chicago into digital billboards that feature a screen of a dancing baby torso placed atop a poster of a young man.
The whimsical dancing baby video makes for an attention-grabbing juxtaposition with the clean, clutter-free Evian ad. A QR code on each ad lets passersby access the Evian mobile website, where they can participate in a user-generated dancing baby video, according to PSFK.
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