The Activate Human-Powered Vending Machine

August 12, 2011

The Activate brand of vitamin-added water recently staged a human-powered vending machine in Los Angeles that dispensed free drinks to passersby. To get a free bottle of Activate, pedestrians just had to pedal for 30 seconds.

The Activate human-powered vending machine also had a charitable twist: the company donated the retail value of each gratis bottle to Nourish America.

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