Fast Food Ratchets Up Lobby Against Happy Meal Ordinances

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May 9, 2011

Happy Meal

States like California and Arizona have introduced regulations that set basic nutritional standards for meals that are sold with toys. Those regulations are referred to as "Happy Meal" ordinances. And the $184 billion fast food industry is gearing up for a legislative fight.

Recently, there have also been restrictions on certain types of marketing by fast food aimed at kids. The fast food industry wants to make sure they can find ways to continue to attract new generations of customers.

In 2006, the fast food industry spent about $1.6 billion on promotions aimed at kids, according to a U.S. Federal Trade Commission report.

Photo by: Calgary Reviews

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