Thirsty Thursday: Smirnoff Unwraps New Packaging

April 13, 2011

This is nifty new packaging for Smirnoff's Caipiroska beverages are both attractive and fun! Designed by JWT Brasil for Smirnoff, the solid outer wrapper must be peeled off before you can open the bottle. The idea is that the texture of the skin mimics the flavor of the drink: lime, strawberry, passion fruit and by incorporating a perforated sleeve, opening the bottle becomes an interactive user experience - as if you were peeling the lime yourself. Inconvenient? Maybe. Intriguing? Definitely. Gorgeous? Absolutely.

Photos from The Dieline