Baked with Hometown Pride, Krusteaz Returns to IFBC Seattle to Inspire Bloggers to “Keep It Real”

Real Good, Real Fun, Real Easy Mixes

Happy to have IFBC back in their own backyard, Krusteaz – a family-run company since 1932 – is bringing baking inspiration to all conference attendees this year through an interactive and hands-on “cookie swap” session. Led by the Krusteaz Baker's Dozen, a group of 13 talented and creative bloggers who create tasty, unique and inspirational recipes from kitchens across the country, the session will be all about trading ideas and sharing. With the help of Krusteaz Culinary Specialist Malia Hasegawa, the Baker’s Dozen will inspire and share their love for simply delicious baked goods, while previewing seasonal tips for easy ways to decorate and display your favorite cookies! Think of this session as the holiday cookie swap you yearn for every December, only earlier!

New to the baking aisle this year, Krusteaz is launching five new bakery-style cookie mixes, each with a flavorful twist on classic combinations. If you’re aiming to please anyone with a sweet tooth, you’ll be happy to know that they’re simple and stress-free to make! All attendees of the session will be among the first to taste the new Butter Vanilla Sugar, Brown Sugar Oatmeal, Oatmeal Scotchie, Triple Chocolate Chunk and Double Peanut Butter cookies as well as other fan favorites, such as Meyer Lemon Cookie and Snickerdoodle.

If the chance to get your hands on the most delicious cookies isn’t tempting enough, the session will also walk you through a variety of fun packaging and presentation ideas for all occasions, whether for a birthday party, holiday gift or just a Sunday afternoon! After all, who really needs an occasion to enjoy freshly baked cookies? And though we too admire perfectly Pinterest-ready creations, this session will focus on the joys of baking, making memories and sharing some creative time with your fellow bloggers.

In the meantime, as the summer sun continues to heat up, here is an easy recipe you can enjoy for your own homemade, customizable Krusteaz Mini Cookie Ice Cream Sandwiches. (No permission needed to add sprinkles!)

Also, be on the lookout at the conference for special treats from Krusteaz! We also encourage you to stop by our booth at the Culinary Expo Saturday night where we’ll be sampling some classic Krusteaz favorites, new 2015 releases and raffling off prizes!