IFBC: The First and Best Food Blogger Conference!

Organized by Foodista.com and Zephyr Adventures, IFBC was the first-ever conference for food bloggers, first held in May of 2009. The series focuses on three themes: Food, Writing, and Technology. This event will feature high quality educational sessions, personal networking opportunities, and 95% of attendees say the IFBC has the best food and wine of any blogging conference!

Past conferences have featured engaging sessions by industry leading authors, chefs, bloggers and more. 

Join us this year in beautiful Santa Monica!

Where to Go in The Market at Santa Monica Place!

the market

Below is a list of the fantastic businesses that will welcome IFBC attendees to The Market on Friday night! This after-hours event begins at 8pm at the Doubletree. Expect an array of delicious bites and sips!

Venokado Wine & GiftsVenokado.com | @venokado

The Curious Palatethecuriouspalate.com | @curious_palate

The Cookie Guruthecookieguru.com | @cookieguru

Rockenwagner Bakeryrockenwagner.com | @rockenwagbakery

The Gourmandise School of Sweets & Savoriesthegourmandiseschool.com | @gourmandiseLA

Norcino Salumerianorcinosalumeria.com | @norcinoSMP

Beachy Creambeachycream.com | @beachycream

N’Ice Creamilovenicecream.com | @nicecreamusa

Groundwork Coffee Companygroundworkcoffee.com | @groundworkLA


The Market at Santa Monica Place is a unique collection of local purveyors that offer cooking classes, floral demonstrations, scratch cookies, farm-to-table food, fresh pasta, handmade ice cream, unique gifts and personally-selected local wines.

Menu: Friday Taste of Santa Monica!

Locanda del Lago @LagoSantaMonica
Vitello Tonnato: roasted veal tenderloin, chilled and sliced carpaccio-style with Genoa tuna-caper aioli and micro greens
Trotella in Carpione: sautéed pink trout marinated in vinegar with carrots, celery, onion, and juniper berries over baby arugula salad
Burrata Caprese: local Gioia burrata cheese with housemade basil sorbetto and farmers’ market cherry tomatoes “confit”

Real Food Daily @RealFoodDaily
Nori Maki: vegan sushi rolls
Mushroom Wraps
Club Wraps

True Food Kitchen @TrueFoodKitchen
Squash pie

Medicine man
Herb hummus
Tuscan kale salad

La Cachette Bistro @LCachetteBistro
Fish Soup

Provençal tart
Avocados from Mexico
Avocado deviled eggs

Avocado spinach dip
Bacon guacamole
Gluten free crostini
Alaska Seafood
Sockeye salmon w/herbed blinis and lemon caper creme fraiche

Sprinkles Cupcakes @Sprinkles
Red velvet, chocolate marshmallow, strawberry, black & white, cinnamon sugar, gluten free chocolate, vegan chocolate

Stefan's at LA Farm @TopChefStefan
Passion fruit vanilla ice cream lollipops

Spiced pumpkin with creme fraiche and parsnip chips


Featured Speaker: Melissa Lanz!

melissa lanz

Melissa Lanz is a former internet marketing executive who quit her day job to promote good eating habits in the midst of a national health crisis.

As founder and CEO of The Fresh 20, Melissa strives to bring fresh food back to the family dinner table and reduce the amount of processed ingredients used by American households.

Recently, Melissa founded The Family Food Summit, a series of webcast conversations with food industry luminaries about feeding our families. Her mission is to help kids make the connection between what they eat and how they feel.

She is a contributing food writer for several online publications and blogs at Soul on a Platter.

A former cooking instructor, Melissa is currently working on a video series to teach families how to live without processed food. Her other projects include a speaking tour to inform kids on healthy choices and working on her first book, A Cooking Guide to Daily Happiness.

Melissa lives on the west coast with her 3 boys. One of them she calls hubby. Her favorite meal includes pasta.

Twitter: @melissalanz
Connect on Facebook

Featured Speaker: Marla Meridith!

marla meridith

As the creator of the highly successful lifestyle blog Family Fresh Cooking, Marla has great experience in healthy recipe development, food styling, photography, social media and graphic design. She has been published in various print publications, around the web and been on TV. She has an upbeat, fresh style and personality that is captured in her vibrant whole food recipes and lifestyle & travel photograph. Marla is the proud mother of two small children. She delicately balances a life filled with great ambitions, athletics, parenting and lots of travel. You can find Marla on Twitter, Facebook, Pinterest, Instagram and StumbleUpon.

Who’s Your Farmer? Meet Paul and Maureen Knapp!

organic valley logo

Organic Valley is proud to sponsor the delicious Saturday and Sunday morning breakfasts from 7:00-9:00am and the “Farm-to-Table” Session on Saturday at 8:00am at the 2011 International Food Blogger Conference.

You probably know Organic Valley as a trusted source of delicious and healthful organic foods, but did you know that we're a farmer-owned cooperative? Yep, a big bunch of little guys. Our 1,658 farm families across the country produce, bottle and distribute milk right in their regions to ensure fewer miles from farm to table and to support local economies. And we all know that local tastes good. Learn more about our cooperative here.

The “Farm-to-Table” Session will feature Organic Valley farmers Paul and Maureen Knapp from Preble, N.Y. They will share their personal story as well as key insights into the life of organic farming.

6 Things You Need to Know About Paul and Maureen Knapp:

  1. Their farm, Cobblestone Valley Enterprises, sits on a 600-acre site 20 miles south of Syracuse, N.Y. It’s been in the family for four generations.
  2. The Knapps converted their conventional dairy to organic in 2000 – an admittedly difficult transition at the time, but they couldn’t be happier with the results now.
  3. Together with their three sons, the Knapps milk 75 cows twice daily. The cows graze on 95 acres of rich pasture land. The abundant green grass leads to the luscious Organic Valley milk in your home today.
  4. The Knapps have a certified organic “pick your own” strawberries business.
  5. In the past several years, Paul and Maureen diversified their operation by direct marketing meats starting out with pastured poultry and eggs then added on beef and pork too.
  6. Composting is their newest venture. Maureen wrote grants to fund the project and established a local compost collaborative.

Visit our website to learn more about:

  • Your local farmers and access the Store Locator to find products near you.
  • Organic Valley’s 200+ certified organic products – premium quality offerings including milk, cream, cheese, butter, yogurt, eggs, juice, meat, soy, and produce.
  • Our recipe database – 700+ recipes as well as helpful tips, tricks and links to create delicious dishes with your Organic Valley products.
  • Coupons – print and save NOW on your favorite products.
  • Awards and Accolades – read what others have to say about Organic Valley.

Special Product Giveaway!
Organic Valley would like to share our delicious, certified organic products with you and your readers! By signing up for Organic Valley’s Farm Friends newsletter, IFBC bloggers are eligible to receive coupons for 52 weeks worth of Organic Valley products to give away on their blogs—that’s an entire year’s worth! This way, everyone can enjoy our healthful, great tasting products, so please sign up and take advantage of this special offer!

And, stay connected with Organic Valley online:
Follow Us on Twitter and Like Us on Facebook

We look forward to meeting you on Saturday, Nov. 12, for breakfast and the “Farm-to-Table Session.”

Come to an IFBC Pre-Conference Party: BLEND!

blend party

Come to an IFBC pre-conference party hosted by Pamela Braun!

Complimentary cocktails & hors d'oeuvres

Thursday, November 10, 2011


La Cachette Bistro
1733 Ocean Ave, Santa Monica, CA 90401


Temecula Valley Winegrowers to Provide Wine at IFBC!

temecula valley winegrowers

Temecula Valley Winegrowers Association sponsors International Food Blogger Conference with local California wines for both the Friday tasting reception and Saturday wine-pairing dinner.

Temecula Valley: Southern California’s Wine Country

Local to all major Southern California cities, Temecula Valley is an authentic and genuine wine country destination. Wine-lovers from Los Angeles, Orange County, San Diego, Palm Springs, and the Inland Empire can enjoy a quick day trip or an easy weekend getaway to this bucolic setting. This burgeoning wine region boasts almost 35 family-owned wineries who are passionate about making wine and sharing their stories with newcomers and locals everyday of the year.

Temecula Valley wineries offer affordable wine tasting, beautiful gift shops, winery tours and an array of winery events and concerts, which are offered throughout the region, especially during the summer months and holidays. Check temeculawines.org for the ongoing events calendar.

Along with an incredible variety of quality wines, visitors will also find that acclaimed chefs are flocking to wine country to offer their delicious, locally-sourced California cuisine at several amazing winery restaurants.

Recommended winery restaurants:

  • Callaway’s Meritage
  • South Coast’s The Vineyard Rose
  • Ponte’s Restaurant at Ponte 
  • Wilson Creek’s Creekside Grill
  • Thornton’s Cafe Champagne
  • Falkner’s Pinnacle
  • Baliy’s Carol’s Restaurant
  • Leoness’ Restaurant at Leoness

Staying in wine country is always a wonderful year-round option. Recommended accommodations:

  • South Coast Winery Resort & Spa
  • Temecula Creek Inn
  • The Inn at Ponte (opening April 2012)
  • The Inn at Europa

The winegrower’s association offers three main tasting events throughout the year. These passport and showcase events offer a fantastic opportunity to taste at member wineries for only one ticket price. All wine events are paired with great food, of course!

  • World of Wine, March 2012
  • CRUSH: 3rd Annual Wine & Culinary Showcase, Sept 2012
  • Harvest Celebration & Barrel Tasting Weekend, Nov 2012

Find us online at TemeculaWines.org | facebook.com/TemeculaValleyWinegrowers | @temecula_wines

Featured Speaker: Erika Kerekes!

Erika Kerekes writes about the intersection of family, friends and food on In Erika's Kitchen and as the LA Cooking Examiner. She's decorated cakes with Kelly Ripa and Buddy "Cake Boss" Valastro, talked about truffles with Evan Kleiman on KCRW's "Good Food," and interviewed celebrity chefs Alice Waters, Curtis Stone and Giada De Laurentiis. In June 2011 LA Weekly named In Erika's Kitchen Los Angeles's Best Home-Cooking Site. By day Erika is a product manager at Deluxe Corporation, focusing on social media for small businesses. She speaks regularly about social media and blogging at conferences and trade shows.

Follow Erika on Twitter @ErikaKerekes
Find her on Facebook!

Featured Speaker: Joanne Tehrani!

Joanne Tehrani will be speaking on the 'Building Beneficial Relationships through Public Relations' panel at IFBC Santa Monica! 

Joanneis a registered dietitian with a master’s degree in public health nutrition Hunter College of the City University of New York. She is also a Certified Dietitian Nutritionist by the state of New York.

She has extensive experience in the public relations and food communications field. She currently works for Lewis & Neale, an award-winning food marketing subsidiary of CRT/tanaka, where she provides strategic counsel to various food and nutrition accounts including the US Highbush Blueberry Council, Duda Farm Fresh Foods and the Federation of Quebec Maple Syrup Producers.

Joanne is a member of the American Dietetic Association (ADA), the Dietitians in Business and Communications dietetic practice group of the ADA, the Greater New York Dietetic Association, and New York Women’s Culinary Alliance.

We Recommend: Blood Sugar by Chef Michael Moore

blood sugar

Michael Moore was busy running his restaurant, cooking on television, climbing the ranks of top chefs in the world and travelling the globe. He was already living with diabetes and for a top chef surrounded by great food, he faced the daily challenge of healthy eating. Then, one day out of the blue, he suffered a major stroke while he was out to dinner with his family, an event that changed his life and his outlook on food, forever.

So along came Blood Sugar, a personal and inspiring book that breaks the mould in diabetic cooking.

“Michael is a huge inspiration and respected by many chefs across the globe. With his extensive understanding of ingredients and cooking techniques, Michael has created a collection of fantastic recipes that captures great healthy food with a restaurant quality edge”, Curtis Stone.

Michael shares the way he manages being a diabetic with inspiring and creative recipes. He includes nutritional tips, how to balance food types and ideas for healthy eating. Inside you’ll find easy and stunning recipes for home-cooking, entertaining and family life.

Order your copy of Blood Sugar here!

Learn more about Chef Michael Moore on his website: http://michaelmoorechef.com/

Follow him in Twitter @MichaelMooreSYD