Food giant Kraft Foods Inc. announced Kraft Original Squeeze Cream Cheese Spread today, billing the prouct as the first squeezable cheese bottle. The spreadable cheese joins the other Kraft Squeeze products, which include mayonnaise, mustard and flavored sandwich spreads.
"Squeeze by Kraft Cheese will add fresh excitement to the spreadable cheese market in the GCC, which has not seen any real exciting innovation in over 50 years. The new format is modern and relevant for today's consumers who look for convenience, variety and excitement in the products they purchase," said Kraft Foods managing director Vishal Tikku in a press release.
Kraft hopes that the easy-grip Kraft Original Squeeze Cream Cheese Spread will make it easier for younger diners to serve themselves. Will this new squeezable spread find its way into your home?
Photo by Ellie
